About Us

Firefly was founded in 2016 by Noam Stern, co-founder of Financial Algorithms Ltd. (Final) and Erez Sali, a machine learning veteran. Their shared passion for machine learning and their foresight regarding the disruption of machine learning in the world of data analytics led to them to set up Firefly, originally as Neural Algorithms.

Our vision

Artificial intelligence made easy, at the fingertips of every decision maker.

Our mission

We set out to build the most powerful, generic cloud platform that will break through human capacity and knowledge limitations to create an unlimited number of machine learning models for every business question.

Our team

We are a diverse team of experts in machine learning, data science, software engineering and cloud computing. We love a good challenge and value original thinking.

Our Leadership

Noam Stern

Noam Stern, co-founder of Firefly, is a pioneer in advancing the business advantage in data. His vision of accessible AI for every enterprise triggered the formation of Firefly.
Noam co-founded Financial Algorithms Ltd. (Final), one of the world’s most successful high frequency trading companies, recently valued at several billions of dollars. Noam guided strategy, handled market research and co-managed the company in its early years. Noam serves as mentor, angel and consultant to several startups.

Erez Sali, PhD

Erez Sali, PhD, CTO and co-founder of Firefly, is a machine learning, deep learning and engineering expert, with 25 years of experience in applying innovations in technology leadership roles. Previously, as VP of the Nova Measuring (NVMI) and GM of the software division, Erez led deep learning efforts for semiconductor process control. He headed research at PrimeSense (now part of Apple), developing a 3D sensor for Microsoft Kinect and other devices. Erez holds more than 20 patents. He earned a PhD in Computer Science from the Weizmann Institute of Science.

Hila Lamm

Hila Lamm, Chief Strategy Officer of Firefly, is a seasoned executive with 15+ years of experience in enterprise software management, spearheading product, market and go-to-market strategy. Previously, at NICE, she was GM of the recording and voice biometrics business and one of the executives pioneering Interaction Analytics solutions for leading financial institutions and telcos.

Meir Feder, Sc.D

Meir Feder, Firefly Scientific Advisory Board, holds the Information Theory Chair at the Tel Aviv University School of Electrical Engineering. An MIT Sc.D., Meir is an internationally recognized authority in information theory and signal processing and an IEEE Fellow. He published more than 150 papers and holds more than 50 patents. He co-founded several companies, including Peach Networks (acquired by Microsoft) and Amimon, and serves as an angel investor, board member and advisor for several companies.